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Campari 為第 75 屆康城影展的官方合作奠立標準

2022-05-30 16:00
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Campari 首年成為康城影展官方合作夥伴,見證了許多非凡的活動,讓電影的精彩故事呈現眼前

法國康城2022年5月30日 /美通社/ -- 作為康城影展首年的官方合作夥伴,標誌性的意大利餐前紅酒 Campari 突破了創意的界限,將《Red Passion》精神注入第 75 屆世界知名電影節,舉辦連串活動以延續 Campari 在電影界的現有遺產。

Throughout the Festival, the Campari Lounge was a focal point for media interviews, talent appearances and industry events inside the prestigious Palais des Festivals, an iconic venue, overlooking the iconic Red Carpet; Campari believes that great stories lie beyond the usual and its presence at the world-renowned film festival continues its legacy in the cinema industry.
Throughout the Festival, the Campari Lounge was a focal point for media interviews, talent appearances and industry events inside the prestigious Palais des Festivals, an iconic venue, overlooking the iconic Red Carpet; Campari believes that great stories lie beyond the usual and its presence at the world-renowned film festival continues its legacy in the cinema industry.

在整個影展期間,Campari Lounge 是傳媒採訪、演藝人才亮相和行業活動的場地,亦成為可眺望紅地氈場景的著名節慶宮 (Palais des Festivals) 內的焦點。嘉賓獲邀透過世界最著名和最暢銷的雞尾酒探索和品嚐 Campari,例如標誌性的 Negroni 和當代的 Campari Spritz 以及在康城影展獨家供應的獨一無二雞尾酒 Red Carpet – Cannes Edition 這款雞尾酒勾勒出康城影展紅地氈上充滿活力的地中海氣氛,而 Campari 的永恆百搭多變則以其苦味和獨特的紅色互相呼應。每杯雞尾酒均由 Camparino 在 Galleria 精心準備和供應。Camparino 是 Davide Campari 於 1915 年在米蘭埃馬努埃萊二世拱廊街開設的傳奇酒吧。 

Campari 為 Breaking Through The Lens 主辦了一場下午活動,以公佈該組織的入圍者項目,而這些項目將會稍後向業界推銷。該組織主要將識別為女性及非非二元性別的導演與融資聯繫。此外,Scott Feinberg 主辦了由《荷里活報道》和演員工會-美國電視和廣播藝人聯合會合作呈獻的 Awards Chatter podcast with Léa Seydoux(Léa Seydoux 獎項閒談播客)現場錄製。而《荷里活報道》及 Women in Film and Television International 在 Campari 酒吧舉辦了電影專業人士雞尾酒會和社交活動。Campari 主辦參賽電影 Le Otto Montagne 和影片內容系列的傳媒採訪活動,其中包括在康城影展首映電影中的知名電影演員。除了傳媒活動外,Campari 還接待了演員 Pierfrancesco Favino 等明星和導演 Mario Martone,他們在康城宣傳參賽影片《Nostalgia》的發行。

5 月 21 日(星期六),品牌舉辦了一個令人難忘的晚上活動,演員、製片人暨今年康城影展的評審團成員 Édgar Ramírez 等一眾明星出席了活動,慶祝 Campari 的官方合作夥伴關係。活動為嘉賓呈獻發現不同體驗和捕捉增強個人故事敍述時刻的機會,讓他們成為主角。當晚不容錯過的連串紅色活動以一系列的互動時刻延續,而充滿活力的紅色燈光照耀著夜空,並可從克魯瓦塞特各處看到。 

在展現的永恆激情和創造力中,全球時裝偶像 Winnie Harlow 在紅地氈上備受矚目,並隨後到訪 Campari Lounge。當晚稍後,Campari 將其《Red Passion》精神帶到在 Palais Stéphanie Beach 舉行的 Warner Bros. Pictures  Campari 合作呈獻的 ELVIS 全球首映活動。電影界的明星也出席了此次活動,其中包括 ELVIS 導演 Baz Luhrmann 以及 Austin Butler、Tom Hanks、Olivia DeJonge 和 Alton Mason 等。

Campari Group 全球市場推廣主管 Julka Villa 評論道:「Campari 相信精彩的故事非比尋常,第 75 屆康城影展主辦的每場活動、安排的每個採訪和供應的雞尾酒展示了無窮創意與激情,在世界知名影展中呈現《Red Passion》精神。在第一年取得成功後,我們期待在未來幾年繼續在康城影展上延續我們的傳統。」 

@campariofficial #Campari #Cannes2022 #RedPassion

 

Served exclusively by Camparino in Galleria at the 75th Festival de Cannes, the fresh flavour and salty notes of Red Carpet – Cannes Edition elicit the vibrant Mediterranean atmosphere of the Festival de Cannes Red Carpet, while the timeless versatility of Campari complements the profile with its bitter taste and unique red colour.
Served exclusively by Camparino in Galleria at the 75th Festival de Cannes, the fresh flavour and salty notes of Red Carpet – Cannes Edition elicit the vibrant Mediterranean atmosphere of the Festival de Cannes Red Carpet, while the timeless versatility of Campari complements the profile with its bitter taste and unique red colour.

 

In a timeless showcase of passion and creativity, global fashion icon Winnie Harlow was unmissable on the Red Carpet, followed by a visit to the Campari Lounge. Later in the evening, the brand brought its Red Passion to the World Premiere of Warner Bros. Pictures’ ELVIS in collaboration with Campari, at Palais Stéphanie Beach.
In a timeless showcase of passion and creativity, global fashion icon Winnie Harlow was unmissable on the Red Carpet, followed by a visit to the Campari Lounge. Later in the evening, the brand brought its Red Passion to the World Premiere of Warner Bros. Pictures’ ELVIS in collaboration with Campari, at Palais Stéphanie Beach.

 

In the midst of the 75th Edition of Festival de Cannes, Léa Seydoux and Scott Feinberg recorded the Awards Chatter podcast, a vibrant live podcast at The Campari Lounge attended by key journalists within the cinema industry.
In the midst of the 75th Edition of Festival de Cannes, Léa Seydoux and Scott Feinberg recorded the Awards Chatter podcast, a vibrant live podcast at The Campari Lounge attended by key journalists within the cinema industry.

 

 

 

 

 

消息來源: Campari Group
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